Digital marketing in the year 2023 is interesting, to say the least. It only continues to grow, and businesses or professionals need to be updated. Digital marketing will give you the boost your business needs. From brand awareness to conversions, customers, audiences, website traffic, and more—these can all benefit from effective digital marketing. Know what is digital marketing and how you can navigate digital marketing strategy for your business this 2023.
What is digital marketing?
Digital marketing, simply put, is a marketing approach that makes use of various digital and online-based technologies and platforms to promote products, services, and more. It encompasses various processes such as search engine optimization (SEO), content marketing, email marketing, e-commerce marketing, social media marketing, ads and paid media, influencer marketing, and more.
Digital marketing is proving to be quite a necessity nowadays. As of January 2023, there were about 5.16 billion internet users worldwide. Out of this total, 4.76 billion people use social media. Digital marketing is powerful, and it would be a waste not to utilize it.
What should be included in a business’s digital marketing strategy?
For businesses, digital marketing is an opportunity they should not pass up. It will take a lot of effort, time, and dedication. However, if done right, the results will be worth it, and you can reap the benefits. So what should businesses include in their digital marketing strategy? If you’re a small business or you’re new to digital marketing, here are four components you can start with:
- Email marketing – Email marketing makes use of email lists and email addresses. This is a great way to personalize your marketing efforts and be more direct with your customers or prospects. Email marketing is a great way to get in touch with your audience and nurture those leads and relationships.
- Search engine optimization (SEO) – SEO is all about improving and optimizing a website or a webpage to increase traffic and views, and boost its placement in search engine results. SEO will be a big factor when it comes to creating and maintaining a website for your business.
- Content marketing – Content marketing includes blogs, case studies, videos, infographics, newsletters, podcasts, and more. Content is a great way to inform your audience, increase brand awareness, promote products, and attract new customers and leads.
- Social media – Consumers want to hear from their brands on social media. Whether it be Instagram, Facebook, TikTok, or Twitter, lots of businesses use social media marketing to interact with their customers, promote their products or services, and more. Take the time to learn about your target market and see what social media platforms would fit your business.
Digital marketing trends for 2023
Digital marketing is broad and diverse. Along with the various components and knowing what is digital marketing, you also have to look out for new developments within the industry. There are always new updates to look out for, and there are always new things to learn and try. Here are some digital marketing trends you need to consider in 2023.
More people will leverage influencer marketing
Influencer marketing has grown in recent years, especially considering the rise of social media platforms like TikTok and Instagram. The global market size has even doubled in size since 2019. In 2023, the global influencer marketing market was estimated at a record 21.1 billion US dollars.
Businesses can partner with micro-influencers to get in touch with their audience. Influencers like this work to highlight various shops, businesses, and products, and engage with their followers on a regular basis. This opens up a lot of opportunities for businesses, whether they are small businesses or big brands.
AI marketing tools will expand
AI, or artificial intelligence, is booming this year, as can be seen with the rise of the AI-powered language model ChatGPT and its user base. As a result, the digital marketing industry will also see the rise of AI marketing tools. This includes AI-powered art platforms, advanced AI digital marketing platforms, AI brand identity tools, and more. AI is going to change how people do digital marketing. However, you also have to assess and make sure that these AI marketing tools are right for your brand and your business.
Brand values and social impact is important more than ever
In this day and age, brands that show their values will have more chances of garnering more support and building a fanbase. Consumers like to see brands and businesses take a stand or support global causes or events. This means it will be important to show your values and take the initiative to show your audience what causes are important to your brand. Don’t fake it or see it merely as a “trend”. Rather, treat it as part of your overall brand identity.
Video will rise
Video will become a very important part of digital marketing. Videos create a memorable and unique experience for the audience. A recent study by Wyzowl shows that 91% of consumers want to see more online video content from brands. Another recent study by Sprout Social also found that 66% of consumers pay the most attention to short-form videos and find them more engaging. You can start integrating and experimenting with video content for your business.
Chatbot use for customer service will increase
Chatbots will also be utilized by more and more brands. This is because more and more people want good customer service, and they want it immediately. According to a 2021 study, 59% of customers expect a chatbot to respond within five seconds. Brands would need to utilize chatbots to improve their customer service and give customers a positive experience, from their decision-making until the sale.
Knowing what is digital marketing is easy. But navigating through digital marketing this year can get a little complicated. It’s not always a straight path, but you can always improve and find what’s right for your business.
If you need a little more help with your digital marketing strategy, talk to Marketing Experts today
Image source: https://unsplash.com/photos/Lks7vei-eAg