In our world today, it shouldn’t be a surprise anymore that social media marketing can be used to grow your business. However, apart from maintaining social media pages, social media content creation is not a walk in the park. Constantly creating content for social media can take its toll. On top of that, you need to make sure that every post you publish on your business’s social media drives engagement from the audience.
Without engagement, you won’t connect with the audience, you won’t entice them to know more about your business, and you won’t be able to encourage them to convert. Engaging content is a necessity. Read on and take a look at social media marketing tips for engaging content.
8 Engaging content creation tips for social media
- Leverage videos
Videos are, of course, one of the best ways to create engaging content on social media. 91% of consumers want to see more online video content from brands (Wyzowl). And specifically, 66% of consumers say they pay the most attention to short-form videos, about 2.5 times more than long-form videos (Sprout Social).
Start integrating videos into your digital marketing. Simple, short videos highlighting products and services are a good starting point. You can also try videos showing the production process, daily interactions inside your physical store, and more.
- Work on your captions (Emojis + CTAs!)
When it comes to social media content creation, your captions matter. Captions need to be clever, short, and friendly. To make sure they’re also effective enough, emojis and call-to-actions can elevate your social media posts.
Emojis add more interest and boost audience attraction. CTAs (call-to-actions), on the other hand, make sure that your audience will be pointed to the right page to get more details or to start their buying process.
- Post at the best time
The time you post on social media is also a factor in success. Think about the time your audience is most active. Think about when they are most likely to engage with your posts. Take note of this because this is your best time to post.
Apart from your audience, it’s also wise to think about every social media network. For example, according to Hootsuite, the best time to post on Facebook is 10 AM PST on Mondays. Meanwhile, the best time to post on Instagram is 9 AM PST on Mondays. It will take some trial and error, but once you’ve found your sweet spot, it can help you maximize your visibility.
- Utilize user-generated content (UGC)
UGC, or user-generated content, is always one of the best content creation tips. When customers and clients post about brands to highlight their products, talk about a recent experience, show brick-and-mortar stores, or more, these are forms of UGC. Use UGC to connect with them, boost your exposure, and encourage engagement.
You can either repost a customer’s content or give them a simple shoutout. Maybe add a CTA or link. You can also prompt your audience to create their own UGC. For example, you can hold giveaways or contests and ask the audience to post their content for entries. You can ask them to post fan-made art, create their own logo or product design, post a previous buyer experience, and more.
- Utilize employee-generated content (EGC) as well
Apart from UGC, you can also utilize EGC or employee-generated content. Employee-generated content will most likely show behind-the-scenes content about products, company culture, and daily work-life experiences. Not only will this boost engagement among customers and prospects, but it will also build trust and reputation.
EGC can come in the form of reposting individual posts from employees, having employees take over your brand’s social media pages, featuring employees and their experiences in your social media posts, letting them star in product videos, and more.
- Work with micro-influencers
While it’s true that influencer marketing can impact your brand, it’s not enough to work with just about any top influencer out there. If you’re a small to medium-sized business, you need to be wise and pick a micro-influencer in your niche.
A micro-influencer is an influencer with a follower count within the range of 10,000–100,000 followers. In the right circumstances, they can have more impact on you and your business than a big influencer. For example, a micro-influencer who focuses on active lifestyle and gym workouts can do more for activewear brands and workout clothing brands. This is because micro-influencers like this are usually more connected with their audience and are confident in their niche.
Partner with the right influencers that fit your brand and your values. In turn, they will lead you to the right audience, create effective content that boosts your brand, and bring you the social media engagement you need.
- Create beautiful graphics
Good graphics can catch the attention of your audience, especially on social media. It will also help in engaging the audience. After all, the human brain processes visual content, like images and videos, a thousand times faster and better than text. Visual content is one of the content creation tips you can’t ignore.
You can use beautiful graphics to spread information about the industry, highlight your products and what they can do, promote events or partnerships, and more. You can also use graphics to connect with your audience or know more about them.
- Join the latest trends and memes
Jumping on the bandwagon when it comes to trends and memes can also lead to more engaging content. If your brand identity and social media persona or tone of voice fits the current trends, you might want to leverage that. Do your version of memes or trending posts and try to insert your brand.
These trends and memes open up a lot of opportunities for brands. You can reach a larger audience, boost exposure, start conversations with your followers, and more. Just make sure your brand voice is still present and doesn’t stray away from your brand identity.
Social media content that drives engagement for a brand can do a lot of good. If you need more help with your social media marketing strategy, you need marketing professionals who are more than willing to help. Talk to Marketing Experts PH now.
Image source: https://www.freepik.com/free-photo/friends-using-smartphones-together-outdoors